Applus “hands”

“Hands”. Print Campaign for Applus Guarantee Certificates. Art Direction & Illustration. The idea was to represent the power of the brand to make possible big things in its area of expertise. We thought the reference to Saul Bass’s “The man with the Golden Arm” was the way to go, as you have noticed.

Role: Illustrator
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Year: 2005
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Client: Applus
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Agency: Road
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Collaborators: Xavi Solé