Black Thinking viral series

“Always expect the unexpected”, “Scratch Me”, “Roll & Rock”, “I wear no underwear” & “Black Thin King”. Series videos created to attract people to the Black Thinking website. Inspired by the booklet collection, these five titles take you to the Black Thinking world, where defying ideas rule.

Role: Creativity & Art direction
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Year: 2008
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Client: OCB
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Agency: Road
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Collaborators: Boolab (Nico Casavecchia) / Cisma / Birdo / Marcelo Combustion.