Black Thinking website

www.blackthinking.com After creating the Black Thinking community we built the site that gathered every single piece of communication of the brand. The fan could navigate it as if it was a graphic adventure, finding different type of interesting content as: viral videos, advergaming, digital merchandising… The site was launched in three episodes, each one giving new content to the fan. The campaign was supported by a big digital media plan.

Role: Creative & Art direction
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Year: 2010-2012
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Client: Republic Technologies
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Agency: Road
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Collaborators: InocuoTheSign, Physalia, Medusa, Mediavest.