Kra-Kahuetes “Kra-ka”

“Bed”, “Home”, “Bar”. Cinema & TV campaign for a snack (peanut with a cracking cover). It shows us 3 situations where someone is “cracked”(broken), with a funny key-audio (“Kra-ka” for “Wow”) that links to the cracking/crunchy product.

Role: Creative & Art Director
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Year: 2004
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Client: Borges
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Agency: Grey
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Collaborators: Group Films