OCB 100th anniversary campaign

I was asked to create the 100th anniversary campaign of the famous rolling paper brand OCB (idea, concept and art direction). The idea was to depict a leader and traditional brand in a modern way. Check the results yo!

Role: Creative director, Art director
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Year: 2018
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Client: Republic Technologies
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Agency: Common Sense
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Collaborators: Carles Carabí, Brusco