OCB Expert “Horizons”

The definition of this product is “OCB X-Pert. X-tra Ultra Thin Paper”. The idea was to show the product’s thinness, so we found the visual metafor of the horizons. The paper is too thin to be seen. Not much more to explain.

Role: Creative & Art direction
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Year: 2004
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Client: OCB
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Agency: Road
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Collaborators: Getty Images, RetoCat