Skoda Park Assist

Series of 4 posters for the Skoda dealer’s shops communicating the new Park Assist technology for the Skoda Superb. This crazy idea consists on showing 4 different situations in which the main character has to park in a “dangerous” situation (only by touching it’s traditional enemies would make it blow/explode/disappear/die). This is a work of lots of photography and retouch which we enjoyed very much!

Role: Creative & Art director
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Year: 2010
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Client: Skoda
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Agency: Road
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Collaborators: Ramon Serrano (Photographer)