After creating the Black Thinking community we built the site that gathered every single piece of communication of the brand. The fan could navigate it as if it was a graphic adventure, finding different type of interesting content as: viral videos, advergaming, digital merchandising… The site was launched in three episodes, each one giving new content to the fan. The campaign was supported by a big digital media plan.
Role: Creative & Art direction
Year: 2010-2012
Client: Republic Technologies
Agency: Road
Collaborators: InocuoTheSign, Physalia, Medusa, Mediavest.
