“Bed”, “Home”, “Bar”. Cinema & TV campaign for a snack (peanut with a cracking cover). It shows us 3 situations where someone is “cracked”(broken), with a funny key-audio (“Kra-ka” for “Wow”) that links to the cracking/crunchy product.
Role: Creative & Art Director
Year: 2004
Client: Borges
Agency: Grey
Collaborators: Group Films
