As OCB has always worked with the “Lick it up” concept, we decided to take that idea into the digital and social media world. “Lick is the new Like” explains the idea that nowadays everybody “likes” everything on Facebook so “liking” isn’t something that really shows passion or speaks loud. Turning the Like into Lick button looked like the shortest path for OCB to go digital so we launched a microsite where the user could download a button that changed his facebook Likes for Licks so he could lick what really kicks ass.
Role: Creative & Art director
Year: 2013
Client: OCB
Agency: Common Sense
Collaborators: Bungalow, Buzz, Double You
