I had the pleasure to lead the creative project of a new cannabis related brand. ROOR is the first CBD infused rolling papers brand. It needed a launch campaign that caught the attention of cannabis consumers. A parallel project was launched also. The High Gallery is a patronage & branded content platform from where we highlight worldwide creators.
Formats: Brand identity, print, web, social media, video, virtual reality, augmented reality, content curation, branded content.
Role: Creative director, Art director, Copywriter
Year: 2020-2022
Client: ROOR
Agency: Road
